Help Me Choose A New Logo

I hired a company to design a new logo for me and I can’t decide which version I want. Please take a look below and let me know which you prefer.

This was one of the original concepts:

Sample Logo 1

Sample Logo 1

 

I liked the house in the camera lens, but felt that if viewed from a distance, you wouldn’t know what kind of photographer I was. After a couple of revisions, this is the one that came pretty close to what I wanted:

 

Sample Logo 2

Sample Logo 2

But I felt the lens in the camera looked too empty. So the designers came back with the following:

Sample Logo 3

Sample Logo 3

 

 

Sample Logo 4

Sample Logo 4

 

Sample Logo 5

Sample Logo 5

 

I like “Sample Logo 4”, but wonder if the aperture blades is too cliché. My wife didn’t even know what aperture blades are; so non-photographers may have the same reaction. There is one other possibility:

Sample Logo 6

Sample Logo 6

 

This is one of the original designed which I ruled out. But what if I took the aperture blades/house combo of the logo and have them insert it into the lens of the camera of “Sample Logo 4”? The question then is, do I keep the roof line over my name or is that overkill?

Let me know in the comments which you prefer and thank you!

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10 thoughts on “Help Me Choose A New Logo

  1. Harry,

    In my experience you need both a wide logo and a “stacked” or more square logo. I like #1 but not what’s going on inside the lens…too cluttered. What do you think of something like this insted: https://www.dropbox.com/s/kpg5nckbdzrzdqi/hlwide.jpg?dl=0?

    I agree #2 is too empty.
    #3 is too busy
    I agree #4…the aperture blades are too cliche and are not recognizable except to other photographers.
    I like the reflection of #5. Or .aybe this? https://www.dropbox.com/s/u3yke7wd9p5nu6a/hlstacked.jpg?dl=0
    #6 is pretty bad, I wouldn’t even boother with it.

    In general, both of these designs are pretty wide, and I think if you plan to do a variety of marketing you’ll regret not having a square version. The long one (like #1) will look good as a website header, on ink pens and other marketing items, but the square one will look better on a t-shirt, balloons or on other promo items you might consider. Having both a wide (like 1:4) and a square (even 3:2) is very versatile.

      • I know you don’t #6, but it is the one I like best. I don’t get how the roof relates to photography. Just because I don’t understand it, however, does not make the rooftop pictures the wrong choice. This is only an opinion and not a fact.

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