After Nearly 8 Months, Photos Help Sell Home in 8 Days

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See this house? It languished on the Orlando market for 224 days.

It’s no wonder; with a photo like that who would want to come see it? A new realtor took over – one who understands the importance of professional photography for his listings. I shot it on February 28 and delivered the images the next day on March 1. On March 10 he told me a buyer had made an offer. So by my calculation, I believe the contract came in sometime between March 1 and March 9. To put it another way, after almost 8 months on the market, the home was under contract within 8 days after I took new photos.

Now I can’t say the photos alone sold the home; credit must be given to the Realtor. But I have no doubt the photos helped. Take a look at some before and after shots:

5271 Baskin St.-1

Living Room Before

Before

Living Room-1

After

For the living room shot, my original composition was a little tighter. The realtor asked me to pull back a little to show the hallway. I took his suggestion and I liked it. It opens up the room and  gives you an idea of the space.

Before shot of kitchen

Before

Kitchen-2

After

Dining Before

Before

Dining-2

After

This is the second angle of the dining room. The first was a head on shot but this one shows you the foyer and room off to the left.

Master Bed Before

Before

Master Bed 1

After

Bathroom Before

Before

Master Bath 1-2

After

Bedroom 2 Before

Before

Bedroom 2

After

Isn’t it clear how having good images can attract more potential buyers? I am always amazed how most Realtors refuse to pay for professional photos. It’s something I’ll be writing about more in a future post.

49 thoughts on “After Nearly 8 Months, Photos Help Sell Home in 8 Days

  1. Pingback: My Photos Helped Sell a Home in 8 Days After It Was on the Market for 8 Months

  2. Great post and great examples.

    The exterior shot and the kitchen are the most striking differences. All of them clearly far superior photos (except for master bedroom which for some reason I actually prefer the amateur photo.)

    Anyway, what can a realtor expect to pay for a set of professionally done photos?

    Thanks.

      • I prefer the amateur pic of the main bedroom too. I think removing the drawers was a bad idea, it left empty space. All the other shots the afters were clearly better.

      • youre kidding me….. uh hello?!?! look at the sharpness and clarity of the wood and balance of all the tones in the after pic.. you guys who prefer the amateur pic are clearly under the influence of bath salts or any alternate drug that skews your vision…

    • I’m not looking for “tones” and “sharpness” in real estate pictures. I’m looking for photos that make the room/house look appealing and inviting and something I would want to spend time in. I did not find that at all in the master bedroom. It was off-putting to me.

  3. Pingback: My Photos Helped Sell a Home in 8 Days After It Was on the Market for 8 Months - news from Allwebsolutions.net

  4. Oh, so this isn’t a “here’s how you can do it” tutorial but a “look how awesome I am” blog post? Um, ok.

    • I never said it was a tutorial. Or perhaps you missed the part where I say credit must be given to the Realtor. This post is about how an effective Realtor who understands the value of professional photography can team up with a professional real estate photographer in whatever city they live in to help sell homes.

      By the way, I do post tutorials from time to time. You should check out some of my past blog posts.

  5. Henry, I would like to know the address so I can check the sold price. I am thinking of listing my home and would like to hire you, but I need to see this home online for myself first! My house is similar. Thank you so much and great work!

  6. I hear and see what you are saying and is the same conversation that I have been having here in southern Spain with agents. Your post illustrates this so so well.. Thank you.

  7. Pingback: My Photos Helped Sell a Home in 8 Days After It Was on the Market for 8 Months | Chris Roubis Photography

  8. Great job – the new photographs are so much better than the originals and clearly did #what they were supposed to do.

    Can I ask about your technique? Do you introduce lighting or blend a range of exposures? I’m new to property and have mostly been doing an exposure blend, but beginning to experiment with speedlights.

  9. It is a stunning home, and staged immaculately. The lighting is definitely better in your photos and the one of the kitchen gives you a much better feel for the space. I have a question about photographing homes for sale, in general. Why is it that storage space is rarely shown? A bedroom might look huge, but you don’t know whether it has a large walk-in closet, or whether it has a long narrow closet with those crazy bi-fold doors that come off the tracks so easily (or no doors at all). What up with that? Judging from the clutter scattered about in the home, it is clear from a lot of the amateur photos I have seen on Zillow that storage space is pretty important for a lot of people, so why not document that in addition to the home’s other features?

    • If a home has a large walk-in closet, I’ll photograph that. Otherwise a closet is not much to look at and a prospective buyer will see the closets when they tour the home. If you think about it, we don’t show the inside of kitchen cabinets or every single drawer. It’s just not necessary to give a sense of space and general feel of the home.

      • I guess we can agree to disagree, but speaking for myself, if I’m looking at homes online and don’t see any closet space in photos or mentioned in the description, I’m not likely to even bother touring the home.

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  12. Renee: things like closets are usually in the written description or shown on the floor plan, if one is used.

    Are you really only looking at pictures?

  13. Great work! Pictures always seem to warm p a place in our minds, that sets the tone of how we feel. I would feel excited, and at home in this house. I think that’s a job well done!

  14. Excellent composition and lighting on your images. Your shot of the Master BR really brings out the character of the room. My big question is, how wide of a lens do you normally use? Thank and nice work.

  15. This is a great example of why it’s important to pay for professional photography and why amateur photography just doesn’t cut it sometimes. I shoot wedding and portrait photography and am floored when people choose to save money on their wedding by getting a friend to shoot their wedding. I’ve seen the shots after and they certainly aren’t pretty. I was at a wedding in which a friend of the couple took photos at the wedding and she actually tried to light an entire reception hall with the flash on her camera. Hello reciprocity failure. When I saw the photos afterwards, they were all dark and grainy (this was in the days of film, so she couldn’t see what she was doing while she was shooting.)

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  20. Bravo!!!…I was once a Realtor…and I have a Professional Photographer in the family…light is a magical thing, yes?… Photographs do make a difference..you must put your very best out there. Its generally the first thing a potential buyer sees. It’s in the details…now can someone teach Realtors how to properly present an MLS (listing)..that also must be perfect and enticing !…Loved the article …Thanks

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  24. G0d yes! Spot on!

    Now if EVERYONE stepped up to the same level of photography, there’d not be much of a differentiation anymore.

    Amazing to see some >$1M property with no (or only a handful of) pix, atrocious photos, or tiny photos. Stupid sellers who don’t demand better.

    Let’s hope people keep hiring Realtors who either couldn’t care, or don’t know any better!

  25. Ain’t this the truth. I find it incredible how under appreciated the service you provide is as well as other marketing/presentation services. I’m involved in one myself. So many avoid paying the extra few hundred $$$’s to you or on marketing when it could be the difference in selling a home worth hundreds of thousands to millions of dollars. Falling into the penny-wise, pound-foolish mindset…

  26. Just found this posting and like it very much. I’ve recently spent a lot of time looking for rental properties for a relocation to the U.S. after several years abroad. What has struck me is how much *worse* it can actaully get than your “before” pictures. At least in those the photographer had some sense of what to show (but not how to show it). I’m frustrated by many listings that end up showing things like hallways and stairwells but leave out bedrooms and bathrooms, so you end up with no sense of the property at all. Particularly for lower-priced properties (the ones us mere mortals can afford), the photography is often exceptionally useless: insides of closets (but no rooms around them), stairwells, or off-angles of the back of a house with no shot from the front. I find them utterly bizarre.

    You give credit to the listing agent, and to me your posting is an example of how the photographer and agent work well together. The agent should know what needs to be shown and have a good list of shots he/she wants to get. The fact that most of your shots correspond pretty closely to the original ones actually shows that the agent knew what needed to be done, even if the execution fell a bit short.

    Paying a professional for photos, even for a relatively inexpensive rental, is a good idea if it makes the difference between renting it out quickly and having it sit on the rental sites for a few months while prospective renters pass it by.

    If I were selling a property, the first thing I would do when contemplating which agent to go with would be to review their recent listings. If I see good quality photographs that tells me the agent is careful and will treat me right. If I see junk photographs I wouldn’t go near that agent because I know that he/she is just looking to make a fast buck and won’t actually provide me with any real service. We sold a house in 2011 and our agent hired a photographer to come in. The photos weren’t the calibre of yours (but then again, neither was the property…), but they did set our property apart in the midst of a bunch of badly photographed ones.

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  30. Pingback: How Important Are Listing Photos When You're Selling Your Home? | Bill Needham, The Homebuyer Guy

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